Buying leads is the easy part. Winning comes from the right tool and a tight process. Here's the EMC tool built for each lead source, and how to win with it.
You don't have to figure out the tech. For each lead source, EMC gives you a purpose-built tool, then it's about running the play.
Working more than one? Select the sources you run and we'll show just those tools.
Skip the thousands of dollars spent testing mail pieces and campaigns. EMC runs the direct mail; you buy the inbound calls on a pay-per-call basis, so you only pay when a high-intent borrower is actually on the line. And calls come on your schedule: turn them on when you're ready and they flow in then, so you never pay for calls you can't take.
Warm, pre-qualified prospects transferred to you live. You pay per call, not a big upfront spend, so your cost scales with real conversations instead of guesswork on campaigns. You set when you're ready and transfers flow in then, so you never have to worry about missing a paid call.
EMC's in-house quote-and-aggregation tool, and the flagship for working internet leads at volume. Leads land in one place, you quote instantly with EMC pricing built in, and everything routes straight into your pipeline.
No matter which source you work, this is the platform behind you: the hub you run your business on, AI coaching on every call, free leads from our site, and a full marketing team from day one.
Your pipeline, your team, your tools, and your knowledge all live in one system, so there's no tab-juggling and nothing falls through the cracks. If it matters to your business, it's in Flow.
The moment an inbound call ends, AI scores it, with no uploading and nothing to ask for. It's not gotcha coaching; it's a consistent read on what worked, what didn't, and one concrete thing to fix. You get a 1 to 10 score on each part of the call, an overall score, the AI Lead Outcome, and a short coaching note, all right on the lead.
None of this rolls up to corporate. Call Ranking isn't oversight, it exists for one reason: to help you and your team win more deals.
You get a licensed microsite that captures and prices prospects around the clock. On top of that, EMC runs ads to the company site where borrowers use the LO Match tool to find a loan officer, and those matched borrowers come straight to you.
A licensed microsite and quote pages that capture and price prospects on their own time, 24/7.
EMC advertises the company site; borrowers use LO Match to find an LO and get matched to you. Real leads, with no lead spend on your end.
The moment you're onboarded, your marketing materials are ready, with no waiting and no designer to hire. Need something custom? Request it from EMC's marketing team right inside Flow and they'll build it for you. And every time you fund a loan, a "just funded" social post is generated for you instantly.
EMC's web-based loan origination system. It runs in your browser on any computer, with nothing to install.
Get alerted the moment a past client starts shopping for a mortgage, so you win the repeat deal before a competitor. Some of the cheapest at-bats you'll ever get.
Retail-grade tools, broker comp, and the freedom to run it your way. Let's talk about what your business could look like here.
Become a loan officer →