Each channel has its own economics and its own way to win. Pick the source that fits how you sell, see how to work it, and the EMC stack does the rest.
Sample economics for each source. Set your own assumptions →
Inbound calls from people who got a direct-mail piece and picked up. The strongest intent of any source.
Pre-qualified prospects transferred to you live, already warmed up and expecting your call. A balanced middle ground.
High-volume internet leads at the lowest cost per lead. You win on volume and relentless, automated follow-up.
No matter which source you work, this is the platform behind you: the hub you run your business on, AI coaching on every call, free leads from our site, and a full marketing team from day one.
Your whole business in one place — pipeline, lender lists, training, coaching, and live reporting.
AI scores every call and hands you the exact line to say next time. Coaching, not oversight.
A 24/7 quote site, plus borrower matches from EMC's ads — at no lead cost to you.
Cards, flyers, social, QR codes, and auto "just-funded" posts — ready from day one.
Web-based LOS that runs in any browser, with nothing to install.
Alerts you the moment a past client starts shopping, so you win the repeat first.
You've got the roadmap. Set your lead budget, pick your source, and put the system to work this week.
Plan your lead budget →